Our working relationship with the Bentley brand first began in 2015 prior to the launch of the Bentayga SUV. In the three years since, our partnership has been defined by our work with four additional model line launches including The Mulliner GTC Galene, The Mulsanne, The Flying Spur, and the stunning new Continental GT.
THE BRIEF
KEKO, London / Bentley, U.K.
As a testament to our commitment and desire to master both craft and detail accuracy in a fine balance, we also responded to each model launch with a high level of creative involvement. Naturally, each of the Bentley models’ interiors offer a luxurious, tactile experience in the form of it’s high quality materials and exceptional level of finish. Walnut and ebony wood, carbon fibre, chrome veneers, hand stitching, and deep pile lambs wool carpets all demanded relentless attention with the management of reflections and lighting, mechanical
accuracy, and above all, sympathetic & elegant enhancement. After successfully delivering in accordance with Keko London’s original Bentayga brief, Bentley then approached us to work with them directly, beginning a production partnership which bore four additional model launch assignments. Each project was destined for campaign launch material across the channel board; large scale OOH, print, digital, editorial, B’-to-B’, and trade fairs so accuracy at a large scale was critical.
Bentley Mulliner GT Limited Edition
Composite retouching briefs often required meticulously piecing together 40-50 separate components to form one structurally rich, seductive image. Interior roof-linings, hand-stitched upholstery, textile monographs, and technical components were featured in the suite of 60-80 separate images for each car. What made this process interesting was the requirement for PICS to stay current with the product’s ever-evolving design as the vehicle itself under went the prototype finalisation stages.
Being so involved in this critical production process, PICS required an agile and responsive working rapport with the Bentley team each time a new model was created. Externally speaking, each model was retouched from various aspects, each perspective revealing the anonymous studio background which we refined and later graded to support a consistent and cohesive gallery of high-resolution images.
Bentley Continental GT
Bentley Bentayga
Bentley Flying Spur
Bentley Mulsanne
