Olay Skins

CGI Stills

Our award winning print campaign began as a brief from Saatchi & Saatchi to bring the concept ‘Hide Your Age’ to life using beautiful, true to life animal skins. The trick; to cleverly camouflage ages numerically within the skin’s natural patterns. The control and adaptability of CGI enabled us to work with a subtlety that didn’t compromise our photo-real rigour. We were able to take our studies on various skins and successfully manipulate these with a lightness of touch that lead to the Epica Award win.