AI

At PICS, we’ve been keeping a close eye on the direction and development of AI since it’s early stages. We research and utilize the latest technologies across all disciplines to ensure clients visions can be brought to life with efficiency, while maintaining brief accuracy.

AI has now become a powerful tool to help expand on initial creative ideas and concepts, and to explore complimentary or vastly alternative angles to a wide range of briefs. While some people want to use AI to produce a final product, we see it as a tool to expand the horizon of concepts as to which our human artists will bring to life.

We adhere to this policy not only to respect the infringement of data that artists have faced to build these stable diffusion AI’s with no recompense, but to ensure all final produced work adheres to international copyright laws, and to keep our work ‘human’.

If you’re a company or agency who’s interested in exploring the ethical uses of AI and implementing it into your workflow, or to see how it can be used to enhance your creative idea, contact us below!