Bentley
RETOUCHING
CGI STILLS
AUTOMOTIVE
Bentley - Keko, London
Our working relationship with Bentley and then subsequently the Mulliner division, first began in 2015 prior to the launch of the groundbreaking Bentayga luxury SUV. During the following years, our partnership has been defined by our work with four additional model line launches including the limited edition Mulliner GTC Galene, The Mulsanne, The Flying Spur, and the stunning Continental GT.
Insights & Our Approach
As a testament to both our commitment and our desire to deliver optimum craft and detail accuracy, we also applied a high level of creative involvement to each model launch campaign. Every Bentley interior offers an unparalleled, luxurious, tactile experience in the form of its high-quality materials and exceptional level of finish. Walnut and ebony wood veneers, carbon fibre accents, chrome switchgear, hand stitched leather, and deep pile lamb’s wool carpets all demanded relentless attention with the management of reflections, lighting, mechanical accuracy, and above all, sympathetic & elegant enhancement.
Research & Development
Coupled with the incredibly detailed retouching that was required, the initial stage was a complex assembly of the multiple elements used to generate each image. In certain cases, the predelivery launch model at the shoot was still undergoing finalisation for some components resulting in our CGI designers creating the elements prior to the inclusion in the final build. An incredibly complex process that resulted in a hugely rewarding series of images being produced and used across multiple digital and print platforms.
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Based in London, PICS is a full-service CGI animation studio that produces engaging, award-winning, creative content for clients worldwide.
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