Chanel CC Bag | CGI | Fashion, Luxury, Product | PICS

Chanel - CC Mini Bag

CGI ANIMATION
FASHION

Chanel - CC Mini Bag

This independently directed creative exercise exquisitely demonstrates the capabilities of PICS CGI motion design team. With definitive authenticity, the key components of the Chanel bag are brought to life as both highly stylised stills and seductively deliberate films.

coco chanel fashion product cgi still with post-production for photorealism
coco chanel cgi houdini lookdev chain simulation
coco chanel cc houdini animation lookdev
coco chanel photorealistic cgi closeup of gold metal chain on luxury brand bag
coco chanel abstract creative cgi closeup of gold metal chain on luxury brand bag
coco chanel cgi houdini lookdev logo
coco chanel photorealistic cgi closeup of gold metal chain on luxury brand bag
coco chanel cgi still frames of abstract props and logo
coco chanel photorealistic cgi closeup of gold metal chain on luxury brand bag
coco chanel cgi bag wide angle closeup with dof and motion blur
coco chanel cgi abstract backlit bag

Insights & Our Approach

We were keen to show not only the elevated level of craftsmanship but also inject some living characteristics into key elements. The dazzling gold materials combined with depth of field allowed us to highlight the chain in a more focussed and abstract manner, exploiting our CGI model to its full potential.

coco chanel cgi fashion product render of a bag closeup
coco chanel cgi fashion product still image
coco chanel creative cgi experiments
coco chanel luxury fashion cgi macro shot
coco chanel luxury cgi bag for abstract fashion shoot
CC creative cgi product closeup
coco chanel cgi houdini lookdev

Research & Development

The in-house creative direction required the chain to become a separate living element. Through the extensive use of Houdini, the desired behaviour control was applied to the chain. The simple, abstract environment and the choice of white leather allows both the chain and iconic Chanel logo to shine brightly in this piece.

coco chanel photorealistic cgi animation still frame
coco chanel abstact creative still fashion bag
cc chanel lookdev studio lighting setup
coco chanel cgi animation still frame of bag with simulated gold chain
coco chanel cgi houdini lookdev bag
cgi bag lookdev for coco chanel
coco chanel cgi creative abstract depth of field shot

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Based in London, PICS is a full-service CGI animation studio that produces engaging, award-winning, creative content for clients worldwide.

 

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