Gillette
RETOUCHING
PRODUCTS
Gillette - P&G, London
Partnering with Gillette P&G, we undertook a comprehensive campaign across their shaving range. Our task was to seamlessly blend backgrounds and tones to match the packaging of each product. With minimal retouching to the photography, we ensured the integrity of the original images. Each razor, be it Pro Shield, Fusion, Mach 3, or Skin Guard, was represented by different athletes, and as a result of our detailed yet subtle retouching, each image took on its own individual visual style.
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Based in London, PICS is a full-service CGI animation studio that produces engaging, award-winning, creative content for clients worldwide.
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