Maxi Cosi - The Brave New Now | CGI Animation, Products | PICS

Maxi Cosi

CGI ANIMATION
PRODUCTS

Maxi Cosi – TBNN, Amsterdam

Having been instrumental in the launch of the new generation car seat range with a revolutionary rotating base, Maxi Cosi again commissioned PICS to create a selection of social & online content, highlighting the beauty and functionality of their latest product. Utilising stunning close up macro views and elegant sweeping camera passes, we were able to depict their safety features, comfort, ease of use and superb build quality with these authentically photorealistic demo’ films.

maxi cosi cgi product animation
maxi cosi cgi product animation detail closeup macro
maxi cosi cgi animation fabric lookdev
maxi cosi cgi moving image closeup plastic detail
maxi cosi cgi moving image still

“We needed CGI perfection and meticulous attention to detail, and we got it in spades with Keith and the über-talented team at PICS UK. We’ve already lined up our next project with PICS and can’t wait to get started again.”

Hazel Livingstone - CEO & Co-founder

maxi cosi cgi animation texture bts
maxi cosi cgi making of
maxi cosi cgi animation fabric product shoot

Insights & Our Approach

With supplied CAD data, PICS meticulously refined the models then similarly developed and applied the surface textures in advance of the scripts. We always work proactively so this initial development work gave us a solid foundation for the great results we produced in the beautifully elegant CGI animations.

maxi cosi cgi animation bts
Maxi Cosi cgi fabric product animation making of bts
maxi cosi cgi animation fabric still detail fibers safety

Research & Development

Our overall final look was dictated by the filmed footage into which our motion design sequences would be edited but it was crucial to match the gentle lighting within the film. For the individual shots, our camera moves were established through multiple animatics, and our final films were designed to work in multiple social & online formats.

maxi cosi cgi animation playblast
maxi cosi cgi animation lookdev

Keep Exploring

Contact

Based in London, PICS is a full-service CGI animation studio that produces engaging, award-winning, creative content for clients worldwide.

 

Want to make your idea a reality? Contact us today for a quote.

Contact Form

GDPR(Required)