Sennheiser | CGI Animation, Products | PICS

Sennheiser

CGI ANIMATION
PRODUCTS

Sennheiser – Waves

PICS were asked by Sennheiser to promote their new range of True Wireless Earbuds. The motion design team at PICS brought them to life with bespoke development & application of authentic textures and refined lighting. With our experienced Houdini VFX & animation designers working alongside our in-house creative direction, we were able to depict these earbuds in amazing macro detail.

sennheiser cgi motion abstract mesh
sennheiser creative simulated cgi abstract waves
sennheiser cgi macro fabric fiber details
sennheiser creative cgi abstract waves

Insights & Our Approach

The CGI animation and VFX results PICS produced demonstrates our intention to showcase the properties and behaviour of sound waves and the way they undulate, making for truly stunning results. Our in-depth compositing techniques applied to these detailed components makes for a beautifully immersive product CGI exploration.

sennheiser cgi parts closeup
sennheiser heavy macro cgi product shot
sennheiser cgi fabric detail closeup

Research & Development

PICS motion design team embarked on a detailed creative process to develop the final look & feel for both aesthetic and 3D animation properties. Through the use of dynamic camera moves, lighting transitions and postproduction, the surface textures, intricate copper mesh & surrounding components became living entities and not just static elements.

sennheiser cgi animation headphones moving image
Sennheiser abstract waves
sennheiser cgi simulation closeup metallic dof
sennheiser cgi closeup abstract mesh

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Based in London, PICS is a full-service CGI animation studio that produces engaging, award-winning, creative content for clients worldwide.

 

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