When XPENG approached us to create a suite of images for their high-end SUV model, the G9, we knew we were in for an exciting challenge. The client was clear that this would be a ground-up creation process, with all images constructed from scratch to showcase the vehicle in various scenarios – Leisure, City, Urban, and Rural. Our teams embarked on an extensive image search, considering hundreds of potential scenes before shortlisting just over a dozen. Meanwhile, our CGI designers worked with the supplied vehicle CAD data to create chalk renders, allowing the client to remotely assess the suitability of both the backplate and the vehicle properties.