Chanel
Chanel
This independently directed creative exercise exquisitely demonstrates the capabilities of PICS CGI motion design team. With definitive authenticity, the key components of the Chanel bag are brought to life as both highly stylised stills and seductively deliberate films.
Insights & Our Approach
We were keen to show not only the elevated level of craftsmanship but also inject some living characteristics into key elements. The dazzling gold materials combined with depth of field allowed us to highlight the chain in a more focussed and abstract manner, exploiting our CGI model to its full potential.
Research & Development
The in-house creative direction required the chain to become a separate living element. Through the extensive use of Houdini, the desired behaviour control was applied to the chain. The simple, abstract environment and the choice of white leather allows both the chain and iconic Chanel logo to shine brightly in this piece.
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Based in London, PICS is a full-service CGI animation studio that produces engaging, award-winning, creative content for clients worldwide.
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