Chanel - CC Mini Bag

CGI ANIMATION

FASHION

CGI ANIMATION

FASHION

Chanel - CC Mini Bag

This independently directed creative exercise exquisitely demonstrates the capabilities of PICS CGI motion design team. With definitive authenticity, the key components of the Chanel bag are brought to life as both highly stylised stills and seductively deliberate films.

coco chanel fashion product cgi still with post-production for photorealism

coco chanel cgi houdini lookdev chain simulation

coco chanel cc houdini animation lookdev

coco chanel cgi bag wide angle closeup with dof and motion blur

Insights & Our Approach

We were keen to show not only the elevated level of craftsmanship but also inject some living characteristics into key elements. The dazzling gold materials combined with depth of field allowed us to highlight the chain in a more focussed and abstract manner, exploiting our CGI model to its full potential.

coco chanel cgi fashion product render of a bag closeup

coco chanel cgi fashion product still image

coco chanel luxury fashion cgi macro shot

coco chanel luxury cgi bag for abstract fashion shoot

Research & Development

The in-house creative direction required the chain to become a separate living element. Through the extensive use of Houdini, the desired behaviour control was applied to the chain. The simple, abstract environment and the choice of white leather allows both the chain and iconic Chanel logo to shine brightly in this piece.