DeLeón

CGI ANIMATION

CGI STILLS

PRODUCTS

CGI ANIMATION

CGI STILLS

PRODUCTS

DeLeón – DROGA5, London

PICS were commissioned by Droga5 London, to recreate the beautiful and iconic bottle for DeLeón Tequilla for use within a visually striking array of CGI animated films and stills. The uncomplicated design of the bottle combined with the incredibly intricate cap were faithfully recreated with absolute authenticity and when united with the sophisticated backgrounds, the results speak for themselves.

$Deleon cgi abstract liquid glass refraction and simulation$

DeLeon cgi animation bottle product abstract

Deleon cgi still bottle print subway example

Deleon cgi still bottle print poster sample

Deleon cgi animation bottle product abstract glass

“PICS have been genuine partners to us throughout the process — they are receptive to our thoughts and objectives and proactive in finding solutions. Most importantly the craft and attention to detail in their work is exceptional.”

Chris Chapman - Creative Director

Deleon cgi animation bottle product abstract shot

Deleon cgi animation bottle product abstract heavy dof

Insights & Our Approach

Our work on the DeLeón project provided valuable insights and presented unique challenges, particularly within the realm of social media engagement. After creating premium stills that emphasized the labyrinthine gold details of the cap and the glass bottle’s stunning refractions, we developed a vibrant lighting treatment and coupled them with the dynamic environments.

Deleon cgi still bottle moody dark abstract caustics

$Deleon still bottles floating refractive abstract$

Deleon cgi still tequila triple product shot

“Smooth process from start to finish, their dedication to craft is unparalleled.”

Matteo Alabiso - Senior Designer

Deleon cgi animation bottle lid detail dark

Research & Development

One of the main challenges was achieving the perfect balance between transparency and colour refraction to guarantee the product appeared both realistic and sophisticated. The final assets, including both static and moving images, not only captured the elegance and luxury of DeLeón but also resonated well on social media platforms. Our creative approach and meticulous execution ensured that these visuals stood out in the crowded digital landscape, enhancing brand visibility and engagement