Sennheiser and MullenLowe London chose PICS to help launch the Momentum True Wireless 2 earbuds. The success of the work led to PICS also creating the launch campaign assets for the CX 400BT earbuds.
THE BRIEF
MullenLowe, London.
The brief; showcase the leading audio technology and finely crafted ergonomic design that delivers an exceptional listening experience. PICS set to work on creating the stylish, modernistic environment and bold lighting style as the perfect backdrop for the elegantly designed products to really standout. Development of each unique shot to tell the story was undertaken in tandem. Every sequence had its own challenges that gave us a chance to really push specialist CGI and VFX approaches.